Mercedes Schlapp

Mercedes Schlapp (née Viana; born December 27, 1972) is an American lobbyist and columnist.

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Mercedes 's episode appearances

Episode 173: The Desecrators with Matt & Mercy Schlapp

The subtitle of Matt Schlapp’s new book, written with Deal Hudson, sums up well why this book is a must read.   Defeating the cancel culture mob and reclaiming one nation under God   They write: “For half a century, people of faith have seen traditional ideas of morality undermined as a cascade of progressive revolutions impacted society. The waves of change hit the shores, but most nevertheless believed that families, the Church, truth, and education would all weather the storm.  But we were overconfident. We fought, but we also rested in the confidence that common sense and decency would prevail. It was impossible, it seemed, that the basic values held by our parents and grandparents would ever be challenged by charges of racism and, for many, their “whiteness.”  Each day now brings news that defies common sense; it’s as if the world has turned upside down and none of the old verities matter anymore. When a society begins to unwind, chaos ensues.  It’s now crystal clear that our opponents – The Desecrators – want to create confusion, undermine basic […]

Episode 130: “Refounding America” with Mercy and Matt Schlapp

This past year has been filled with adversity, but with tough times can come great blessings. In my case, Sarah and I have found a wonderful blessing in our friendship with Mercy and Matt Schlapp and their five daughters. We all found ourselves locked down in our places in Madison and Rappahannock County, Virginia during the pandemic. So what did we do? We formed a “quarantine club” and got together on weekends to talk deeply and at length about what’s going on in America, and what we can do keep it a free country. Since this is my inaugural show on CPAC Now, we thought you might enjoy hearing from Matt and Mercy in a wide ranging conversation that’s very much like our informal get togethers. Of course, Mercy was director of communications strategy for the Trump-Pence reelection campaign, and Matt is Chairman and CEO of the American Conservative Union, sponsor of CPAC. Things have changed so much in society in recent years. As Matt points out, “What’s interesting is we’re all used to having conversations about public policy. Now, […]

about Mercedes

Mercedes Schlapp (née Viana; born December 27, 1972) is an American lobbyist and columnist. From September 2017 to July 2019, she served as White House Director of Strategic Communications in the Trump administration. Since July 2019, she has worked on the Trump 2020 re-election campaign.

Personal life
Schlapp is a second generation American Cuban-American born in Florida, whose father was jailed for six years by the government of Cuba. She is married to Matt Schlapp, the chair of the American Conservative Union. The Schlapps have five daughters who attend a Catholic church.


Schlapp worked on local and national political campaigns, as well as the 2000 and 2004 presidential campaigns for George W. Bush, and was Director of Specialty Media in his administration. Later she was a Fox News contributor and a columnist for several publications including U.S. News & World Report and The Washington Times.


Together with her husband Schlapp founded Cove Strategies, a lobbying firm based in Alexandria, Virginia, in 2009. Since president Trump entered the White House, the income of the firm surged (from $600,000 in 2015 to more than a $1 million in 2017). Koch Industries was the firm’s first client.

She was a board member of the National Rifle Association before joining the White House. She was an aid consultant at the NRA, earning $60,000 from the NRA in 2015, and $45,000 in 2016, according to
N.R.A. tax filings.

Trump administration
On September 12, 2017, President Donald Trump’s administration announced that Schlapp would serve as Director of Strategic Communications. Prior to joining the Trump administration, Schlapp made numerous statements that were strongly critical of Trump.

Schlapp attracted attention when she and her husband left the White House Correspondents Dinner early in April 2018, saying that she was disgusted by comedian Michelle Wolf’s jokes aimed at Press Secretary Sarah Huckabee Sanders. In a limousine en route to an exclusive NBC/MSNBC afterparty, she tweeted that Wolf’s comedy routine is “why America hates the out of touch leftist media elite”. In May 2018, Schlapp defended White House aide Kelly Sadler after she joked that John McCain’s opposition to CIA Director nominee Gina Haspel was irrelevant because “he’s dying anyway”.

Political positions
Schlapp has stated an opposition to same-sex marriage, calling President Barack Obama’s decision to support it a “political ploy”.